Miami Beaches Seville Hotel Gets a Rebirth

The Historic Seville Hotel

The Seville on Miami Beach was listed as one of the last remaining distressed properties back in September 2009. As of August 2010, Ian Shrager’s taking it over through a recent partnership with Marriott turning the now shuttered oceanfront hotel into a luxury boutique ‘Marriott Edition’ brand over these next 3 years.  The 278,000 square foot Seville was built in 1955 with a previous attempt at a comeback in 2005, when developers announced new plans to turn it into a condo and fractional ownership complex under the Ritz-Carlton brand. Part of the old property would have been knocked down to make room for two 21 story towers, but the project couldn’t get off the ground as lenders balked in an unfriendly credit market of 05. Marriott acquired the property in July 2010 in a $57.5 million short sale from owner 2901 Beach Ventures, a partnership between Lionstone Group led by Alfredo Lowenstein and Fortune International Management, County records show, which is nearly $10 million less than a foreclosure lawsuit that had been filed on the property which has since been dismissed.

Ian Schrager Revisits The Beach

Schrager left Miami Beach a few years ago with the sale of his interest in the Morgans Hotel Group which started in 1984. Ian Schrager is well known for the Delano’s “urban resort” style & success (along with Studio 54 and Palladium) introducing the concept of a “boutique hotel” to the world. In recent years, Schrager has focused on luxury residences and a hotel in New York City along with creating the Edition brand, aimed at sophisticated travelers.

Mr. Schrager’s latest venture, a partnership with Marriott International, intends to create a new brand of as many as 100 hotels that will combine the personal, intimate, individualized and unique lodging experience that he created with the operational expertise that Marriott is known for on a global scale.”

Marriott’s Edition Brand in SoBe

Marriott’s portfolio includes the luxury brand Ritz-Carlton, the upscale JW Marriott, quality brands including Marriott and Renaissance and moderate hotels Courtyard by Marriott and Fairfield Inn by Marriott. In addition to Edition, it also recently created the Autograph Collection, currently featuring 10 hotels with an individualistic ambience. Edition seeks to set itself apart by creating individualized hotels in busy markets that reflect the cultures of their surroundings with an emphasis on sophistication and service. Other planned Edition locations include Mexico City, Bangkok, Istanbul and Barcelona. Schrager and Marriott announced the partnership three years ago. Initially, plans called for the South Beach Marriott at 161 Ocean Dr. to become an Edition, but that failed to materialize as the recession hit.

Historic Seville Hotel Miami Beach
Historic Seville Hotel on Miami Beach

South Florida’s historic hotel Seville, which sits on nearly three acres of beachfront property at 2901 Collins Ave., is expected to open in three years after it undergoes significant renovations during a continued market upswing. For more information check back here regularly or sign up for emailed updates or the RSS feed in the upper right column.

Seville Hotel Grounds

Seville Hotel Grounds

About Ashton Coleman

Ashton is a tech & social media savvy professional who understands the industry providing white-glove service with a wealth of experience, an impeccable reputation, and a keen ability to efficiently handle all facets of real estate. Ashton’s territory has grown significantly since 2002, marketing & selling extraordinary South Florida coastal real estate from Miami Beach to Lighthouse Point. A Certified Luxury Homes Marketing Specialist (Million Dollar Guild), with a multitude of other residential certifications, Ashton provides both exceptional service and unique selling techniques. His success is attributed to an unparalleled work ethic with years of experience including top-tier professional services where the ‘art of the deal’ is mastered in contract negotiations, deal-making intricacies and the end, results-driven real estate.

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4 thoughts on “Miami Beaches Seville Hotel Gets a Rebirth

  1. I stayed at the Hotel for my honeymoon in January, 1957, when it was one of “the” hotels to spend your honeymoon in. I was disappointed many years ago to see what a shambles it became. We went to Junior’s restaurant not far from the hotel & the food was delicious & this was 2:30AM in the morning. Hopefully, it will be restored to it’s former glory.

  2. I have very fond memories of the Seville. I would go there every Christmas in the 70’s and meet up with my friends from all over. It was a marvelous time to be in Miami!