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The renderings were just revealed for the Frank Gehry-Designed redevelopment of the Deauville Beach Resort. Located at 6701 Collins Avenue in Miami Beach, Florida, the building renderings are impressive. There will soon be two new towers gracing the North Beach location. A residential tower with 125-150 luxury condominiums and a 175-unit high-end hotel. It’s now in the planning stages and set to replace the former Deauville Beach Resort in North Beach.
Frank Gehry Redevelopment in Miami Beach
Continuing the starchitect trend across Miami, the design is by world-renowned architect Frank Gehry. The luxury project will be developed by Related Companies, led by the billionaire owner of the Miami Dolphins, Stephen Ross. Related Companies is the same development firm behind the $25B Hudon Yards complex. Initial plans point towards an Equinox-branded project. Related Companies owns both fitness and lifestyle brand Equinox and developed the Equinox Hotel in New York City’s Hudson Yards.
The new development gained fast approval from the Miami Beach City Commission in July and must now be considered for approval by North Beach residents. The next referendum is November 8, with Related asking for zoning changes to increase height and density. The tallest residential tower height would be 375 feet if approved. The premier property is a 3.82-acre beachfront site sitting along the coastline of Collins Avenue at 67th Street.
The building designs appear separated by a 200-foot-wide oceanfront garden and encased in glass and metallic materials, adding to the beauty. Gehry’s unique design for the Deauville site would significantly contrast the North Beach (NoBe) neighborhood, becoming an architectural icon like the historic Deauville Resort.
Frank Gehry & The Deauville Beach Resort
Gehry is a Canadian-born American architect and designer, and many of his building designs have become world-renowned attractions. Many consider his works among the most important contemporary architecture, leading Vanity Fair to call him “the most important architect of our age.” In 1989, Gehry received the Pritzker Architecture Prize, where the jury described him as “Always open to experimentation.” He also has a sureness and maturity that resists, in the same way, that Picasso did, with buildings as juxtaposed collages of spaces and materials that make users appreciate the theatre and the backstage simultaneously revealed. Gehry’s work is fun, sculpturally exciting, and a good experience for the architectural aficionado. The Frank Gehry redevelopment of the Deauville Beach Resort will be a beautiful project and significant addition to Miami’s NoBe revitalization.
The Deauville Beach Resort History
Melvin Grossman designed the historic Deauville Beach Resort in 1957 in the Miami Modernist (MiMo) style. By the 1960s, The Deauville Resort was so popular that the Beatles had their second U.S. performance in 1964. Fast forward forty-plus years, and with new ownership in 2004 by the Meruelo Family, the structure eventually fell into an uninhabitable state where the city declared the famous Deauville an unsafe structure. Left abandoned for the past few years, the implosion is scheduled for Sunday, November 13, at 8 am for those with interest.
According to Yes for a Safe and Strong Future, the Gehry-designed project would bring several public benefits to the North Beach (NoBe) area, including 225 full-time permanent jobs and $100 million in new revenue generated for the North Beach Community Redevelopment Agency (CRA). Another benefit Related has committed to is funding a new recreational & community center facility at zero cost to taxpayers. The city would also gain $3 million in annual tax revenue.
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