ICON Beach Hollywood: Floor Plans, Amenities & Guide 2026

Hollywood Beach has spent the last several years being the market luxury buyers overlooked on their way to Sunny Isles Beach and Fort Lauderdale — a market with real oceanfront and a genuinely charming 2.5-mile Broadwalk, but without the branded-tower pipeline that’s defined its neighbors to the north and south. ICON Beach is Related Group’s answer to that gap, bringing the Icon brand to Hollywood Beach for the first time with a design team pairing a 45-year local architecture firm with an internationally recognized interior design studio.

What Is ICON Beach Hollywood?

ICON Beach is a 350-residence condominium tower at 3724 South Ocean Drive in Hollywood, Florida, developed by Related Group in partnership with BH Group. Architecture is by CFE (Cohen Freedman Encinosa & Associates) — a South Florida firm with roots dating to 1961 and a track record spanning nearly $4 billion in regional construction — with interiors by Meyer Davis, the award-winning studio founded by Will Meyer and Gray Davis known for high-end residential, hospitality, and retail design worldwide. Landscape architecture is by Witkin Hultz + Partners.

“We are introducing a new level of the Icon brand to Hollywood Beach — refined waterfront residences, impeccably designed, in a relaxed, naturally beautiful setting, all with spectacular water views,” said Jorge M. Pérez, Chairman, CEO, and Founder of Related Group.

The tower offers panoramic views of the ocean and the Intracoastal Waterway, with the developer noting that specific views vary by unit and no particular view is guaranteed — worth setting accurately with any buyer up front rather than assuming a specific exposure.

An important accuracy note on the beach club: the full-service beach club referenced in ICON Beach’s marketing materials is not located on-site at the condominium. Per the developer’s own fact sheet, it is located off-site and anticipated to be provided through a separate agreement with a third party, potentially for a limited term — and beach club use requires payment not included in the standard association assessments. This is a meaningful detail for any buyer comparing ICON Beach to a building with a true on-site private beach club, and it should be disclosed clearly rather than implied.

The Residences: Floor Plans and Specifications

ICON Beach offers 350 one- to three-bedroom residences ranging from approximately 948 to 2,580 square feet. Confirmed specifications from the developer include:

Breathtaking water views (variable by unit; no specific view guaranteed)
Expansive balconies with floor-to-ceiling sliding glass doors
Open, light-filled primary bedrooms with spacious walk-in closets
Kitchens designed by Meyer Davis with custom Italian cabinetry, imported porcelain countertops, and expansive kitchen islands, available in a choice of two color schemes
Top-of-the-line Bosch and Thermador appliances, including refrigerator, induction cooktop, oven, speed oven, and dishwasher
Spa-inspired primary bathrooms with soaking tub and fixtures by Kohler and Hansgrohe

Pricing: What Does ICON Beach Cost in 2026?

Contact me directly for the current price list and availability. The deposit structure is confirmed at four stages: 20% due at contract, 20% due at groundbreaking, 10% due at top-off, and 50% due at closing.

Amenities: 40,000 Square Feet of Outdoor Space

ICON Beach’s amenity program spans approximately 40,000 square feet of outdoor space plus a full suite of indoor facilities, per the developer’s amenity plan:

Refined, elegant lobby with porte-cochère; 24-hour concierge, valet, on-site general manager, and security staff
Resort-style pool with sun shelf and private cabanas
Sunset terrace with sweeping water views
Access to a marina
State-of-the-art 3,000-square-foot health club with advanced cardio and weight equipment, bikes, and dedicated yoga/Pilates and spin rooms
Tranquil spa and wellness center with cold plunge, steam room, and Jacuzzi (separate men’s and women’s facilities, plus a custom treatment room and hair/nail salon)
Gathering lounge, social club, and event kitchen
Outdoor cinema and outdoor bar
Elegant reservable event space overlooking the Intracoastal Waterway
Dedicated yoga studio and outdoor fitness/activity lawn
Meditation garden
Business center and conference room
Residents-only gourmet café/market
Pre-wired, high-speed fiber optic WiFi

The Development Team

Developer: Related Group, in partnership with BH Group. Related has built and managed more than 100,000 condominium and apartment residences since 1979. BH Group is a Miami-based development firm with 20 years of experience in acquisition, construction, and capital structuring of luxury South Florida projects.
Architecture: CFE (Cohen Freedman Encinosa & Associates), serving South Florida since 1961, with nearly $4 billion in overseen construction.
Interior Design: Meyer Davis, founded by Will Meyer and Gray Davis, with a global portfolio spanning private residences, hotels, and retail environments.
Landscape Architecture: Witkin Hultz + Partners, founded in 1988 by Andrew Witkin.

An Ownership Structure Note

Unit owners at ICON Beach will be members of both the condominium association and a master association, each requiring separate assessment payments — a structure worth explaining clearly to buyers unfamiliar with multi-tier HOA arrangements, since it means two separate line items rather than one combined fee.

Who Is ICON Beach Right For?

ICON Beach’s value proposition is distinct from the Sunny Isles and Bal Harbour branded-tower market it’s often compared against:

Buyers priced out of comparable oceanfront product further north, looking for a Related Group-quality build at a different price point
Buyers who want walkable, boardwalk-style beach living rather than a private, insular tower experience
Design-forward buyers drawn to the Meyer Davis interior program specifically
Buyers comfortable with an off-site beach club arrangement rather than requiring a true on-property private beach

Frequently Asked Questions

Does ICON Beach have an on-site beach club?

No. The full-service beach club referenced in ICON Beach’s marketing is located off-site, anticipated through a separate third-party agreement that may be for a limited term, with use requiring payment not included in standard association assessments. Contact me for the current status of this arrangement.

How many residences are at ICON Beach?

350 one- to three-bedroom residences ranging from approximately 948 to 2,580 square feet.

Who developed ICON Beach Hollywood?

ICON Beach was developed by Related Group in partnership with BH Group, with architecture by CFE, interiors by Meyer Davis, and landscape architecture by Witkin Hultz + Partners.

What is the deposit structure at ICON Beach?

20% due at contract, 20% due at groundbreaking, 10% due at top-off, and 50% due at closing.

Is ICON Beach oceanfront?

The tower is located on the Intracoastal waterways, across the street from the Atlantic Ocean. ICON offers views of both the ocean and the Intracoastal Waterway, with specific views varying by unit — no particular view is guaranteed by the developer. Contact me to discuss which floor plans and exposures are currently available and ideal.

What is the ownership fee structure at ICON Beach?

Owners are members of both a condominium association and a master association, each with separate assessment payments. Beach club access, when available, requires an additional payment outside those assessments.

Specifications, amenities, and deposit structure referenced in this guide are drawn from the developer’s official fact sheet as of the date of writing; pricing was not included in that material and should be confirmed directly. Contact Ashton Coleman for current pricing, availability, and the latest beach club arrangement details. All renderings are the developer’s artist’s conceptual renderings; no specific view, finish, or amenity is guaranteed. Completion dates are developer estimates and subject to change. ONE Sotheby’s International Realty is the sales team for select new-development coastal properties referenced across this site.