Inman News just reported that Keller Williams Realty, the fourth largest real estate company in the US, set a benchmark in customer service & satisfaction. The J.D. Power and Associates 2008 Home Buyer/Seller Study surveyed 3,200 people who bought and or sold a home between April 2007 and June 2008 through the nations largest real estate firms. Buyers gave Keller Williams the highest overall satisfaction ratings.
“Although the California based marketing research firm has conducted similar proprietary surveys for brokerages’ internal use, this is the firm’s first “syndicated” study of customer satisfaction in the real estate industry. J.D. Power funds syndicated studies itself, releasing the results publicly and awarding trophies to top scoring firms. On a 1,000 point scale, satisfaction averaged 794 when customers sold their homes in five months or less, but declined to an average of 730 when the process took seven months or longer.” by Inman News
This J.D. Powers and Associates study found that it took sellers an average of 6 months to close their home with 23 percent having listed their home with another broker before finding success in the sale. In my personal opinion, this is typically because the second agent confirmed the correct pricing, due to the local market conditions, that the first agent failed to accomplish. The Four factors that were considered in the overall satisfaction experience when selling a home were; agent (43 percent), marketing (38 percent), office (12 percent), and services (7 percent) while the home buyer satisfaction experience was determined by Three factors including; agent (65 percent), office (21 percent) and services (13 percent). Keller Williams had the highest scores in all three areas along with the top overall score of 831 followed by Prudential (820) and Coldwell Banker (816). Word of Caution Wisdom: Your Real Estate Satsifaction Experience is based on the AGENT alone when buying or selling Miami Beach FL Real Estate.
“When buying a home, customers particularly appreciate agent professionalism, responsiveness to calls and e-mails and the agent’s skill in locating and showing properties in the appropriate price range—all areas in which Keller Williams excels,” said Jim Howland, senior director of the real estate and construction practice at J.D. Power and Associates. “Although the Internet provides home buyers and sellers with the ability to perform some essential tasks—such as listing a home for sale or researching a neighborhood in which to purchase a home—it still does not replace the importance of a good real estate agent,” said Howland. “Particularly in an uncertain real estate market, professional advice from agents can be especially valuable to buyers and sellers. The knowledge and expertise provided by experienced agents is an important benefit of using a full-service real estate company.” J.D. Power and Associates.
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