In a sea of competition from Miami developers, Miami’s luxury condominium branding nowhere else on earth is more commonplace than here in sunny South Florida. With the flurry of new condo developments each decade, savvy developers now use world-recognized luxury brands (and starchitects) to have the winning edge.
Miami is known internationally as the place to trade condos as investors and speculators try to time the market by buying early pre-construction prices and hoping for an upswing by delivery. Some people buy a Miami condominium for personal enjoyment. In contrast, others who are not as confident in their country’s financial security use it as a safe place to store their money and eventually sell their tangible asset. Nowhere else is Miami’s luxury condominium branding more recognized & valued.
Miami’s Most Recognized Luxury Condo Brands
1) Armani Casa
- 18975 Collins Avenue Sunny Isles Beach, Florida 33160
- 3D Map Here
- Completion Date 2019
- Armani Casa Market Report
2) Aston Martin
- 300 Biscayne Boulevard Way Miami, Florida
- 3D Map Here
- Completion Date 2022
3) Baccarat
- 444 Brickell Avenue Miami, Florida
- 3D Map Here
- Completion Date 2026
4) Bentley Residences
- 18401 Collins Avenue Sunny Isles Beach, Florida 33160
- 3D Map Here
- Completion Date 2026
5) Diesel Wynwood
- 148 NW 28th Street Wynwood, Florida 33127
- 3D Map Here
- Completion Date ~2024
6) Fendi Château Residences
- 9349 Collins Avenue Surfside, Florida 33154
- 3D Map Here
- Completed in 2017
- FENDI Market Report
7) Porsche Design Tower
- 18555 Collins Avenue Sunny Isles Beach, Florida 33160
- 3D Map Here
- Completed in 2017
- Porsche Market Report
- Read: The 1st Year of Porsche
8) St. Regis Sunny Isles Beach
- 18801 Collins Avenue Sunny Isles Beach, Florida 33160
- 3D Map Here
- Completion Date 2026
9) St. Regis Brickell
- 1809 Brickell Avenue Miami, Florida 33129
- 3D Map Here
- Completion Date 2026
10) Waldorf Astoria
- 400 Biscayne Boulevard, Miami, Florida 33132
- 3D Map Here
- Completion Date 2025
“In New York, you trade stocks. In Chicago, we trade commodities. Miami, we trade condos. This is what we do. We trade down here. These are traders who are not looking to live the American dream with a family of four and a dog. They’re looking to make a hundred grand a unit.”
– Peter Z of Condo Vultures/Crane Spotters
History of Miami’s Brand-Named Condos
In the early 2000s, Dezer Development had an innovative idea of adding value to the remiss hotels along the coastline of Sunny Isles Beach by branding his developments with the widely recognized name of TRUMP, synonymous with luxury and quality. And so, with “The Donald’s” cooperation and royalties, they used his easily recognizable name to begin marketing Trump Grande, and with this, sales took off. This Trump branding was recognized to have added 15% or more in value to the three branded condominium developments within Trump Grande, including the Trump Sonesta Beach Resort (Sonesta’s licensing was later dropped), Trump Palace, and Trump Royale. From the successes of these three Trump Grande development sales, more Trump branding followed, including Trump Towers I, II, & III along the southern coastal span on Sunny Isles Beach and finally with Trump Hollywood just 5 miles North.
Fast forward nearly two decades later and this big idea to implement a globally recognized name onto a condominium development is commonplace in Miami and growing yearly. Brand loyalists love the product, as we’ve found for passionate Porsche owners such as Gil Dezer of Dezer Development. His formula for success is simply rinsing & repeating condominium developments and sales using the most recognizable luxury brands. He is responsible for most of Miami’s luxury condominium branding.
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